Welcome to Convincing Presentations!
Do you use presentations? To inform, to persuade, to make a sale? At clients, or in your company? Do you ever walk away feeling that it should have gone better? That you could have done better presenting your arguments? That you haven't achieved what you wanted because your presentation wasn't as good? Wouldn't you have wanted to have had a presentation that works -for- you?
We all know that presentations matter. A lot. They are all ‘exercises in persuasion’. They make or break ideas - and careers. They change minds, positively or negatively. They enhance or destroy value – yours and your company’s. They gain time or waste it. All this in an age where it has never been more important to be able to communicate clearly, to command attention and get the logic of your arguments to jump off the page and into the audience’s mind. To persuade them to accept your thinking. So people remember it – and you.
It is estimated that 30 million presentations are seen daily: that’s some 350 –every second-! How effective are they? Millions upon millions will fail, because they suffer from three adverse effects: flawed logic, flawed design & use of communication tools like PowerPoint of Keynote & flawed preparation. Bad presentations are very, very expensive. It takes real effort to come up with a good idea. It takes many, many hours of your and your company’s time to get to concrete results. But it takes virtually no effort to waste it all in the last minute: when presenting your ideas with a bad keynote presentation. The costs in lost investment, lost potential revenue and lost personal gain are simply staggering.
Therefore it pays to invest in a simple solution – to have a professional make you a high impact, high quality presentation. So, welcome to Convincing Presentations.
“Presentation is the ‘Killer Skill’ we take into the real world.
It’s almost an unfair advantage.” – The McKinsey Mind.
I combine a McKinsey & Company – primed style of logic in reasoning & writing with first-class visual design skills, honed over many years of real-world practice. I passionately believe in my speciality: consultative writing, or the ability to make explicit the logic of real arguments, its wording and their visualisations. All this with only –one- aim in mind: to help you persuade others of the validity of your proposition. Mine is a finely honed craft, being fed on an ‘old-school’ diet of Minto, Tufte and Zelazny, acquired through long years of having to do it myself in my various management consulting assignments at many, many clients. The prime skill required to succeed as a management consultant is the ability to apply rigorous logic to your reasoning and to ensure maximal persuasive power in your written output. Having designed & successfully delivered many presentations to management teams and at seminars, I’ve come to appreciate the value of a truly well-designed, logically flowing and professional presentation. I’ve witnessed the delivery and subsequent failure of many, many bad presentations. These ‘death by Powerpoint’ exercises made me cringe and itch to make things better. Recognising the abysmal state of the average business presentations I’ve decided to make the skills that I have acquired over the years to make my now keynote presentations the best they can be available to you. With Convincing Presentations, the proposition is clear: the better the logic of your arguments and the visual design of your presentation, the more likely you are to persuade your audience and to achieve your objectives.
So, wouldn't it be a great comfort to know that your slides are the best they can be before you stand up for your next presentation? That your pages really shine? That your argumentation is so convincingly structured, so clear and persuasive that your audience will have no other option but to wholeheartedly agree with your proposition? Why not ask for independent, professional help? Please contact me, and let me bring your ideas to life!
Next time you give a presentation, make sure it’s a Convincing Presentation.